ȸ α â


α ޴

!  å

 󼼺
 Ⱦƶ


SMART Ⱦƶ

<ط>,<ȱȣ> | ؿϽ

Ⱓ
2019-02-25
ePub
뷮
0
PC
Ȳ
1, 0, 0
å α׷ ġ ȵǽó?å α׷  ġ
 Ұ
 Ұ
ټ

 Ұ

ȭ ߿
Һ ̴!

, ɸδ ̻ Һڵ ô. ȭ ߱ϴ Ѿ Һ پ ϰ ؾ߸ ġ Ͻ 忡 Ƴ ִ.
̶ Һڵ鿡 귣峪  Ư ɾ־ Һ Ű Ȱ̴. ؾ Ѵٴ ƴϴ. ſ, ູ, ڶ, ء Ư 귣常 ġ  ̴. ߻ ׳ ȴ١ ȭ, ȸ, , š ü ˰ 귣尡 غϴ ߿ϴ. ᱹ Һڵ ϻȰ ϴ ṵ̈ پ ϰ  ϴ° ޷ ִ. Һڵ 鿩ٺ Ѵ. Һ 귣 ط ְ ȱȣ ޽ å ذ ִ Һ ϱ ̴.

ڼҰ

ϴб 濵а ÿ ϰ ִ. ѱܱб а ϰ б п 濵а , ̱ б ϰ 濵 ڻ(Ph.D.) ߴ.
, , , , < >, <Һ > м 100 ̻ ǥߴ. ֿ ÿС, Һൿ, 귣, Һൿ, ൿ ǻС , 濵 о Ʋ(Kotler) ۾ ۷ι Ʈ б Թ(Marketing: An Introduction) ѱ Ⱓߴ. ޾ ѱҺȸ ֿ , ѱŹ мڻ, ѱм, ϱȹ м, Ϻ ѱ ְ濵ڻ ߴ.


ѷα

1 Һ
Һڸ
Ӹ ƴ ε/ھ ô/ ϶
а ٸ
?/ ȿ Űٸ /

Һ ij/ /
Һ
ູ / Ÿ Һ ̴/ ȭŲ
¥ ̴
ﺸ ߾̴/ ġ ̴/ ̴

2 :

귣 /ϴ Һ/޴ 귣

ڵ̵/Ƿʽ/Ľ/ݷ
̾ ҵ dz
뽺()ȿ/뽺 /Ű콺 : 뽺 Ѿ
ȭ г밡 Ǵ
Һڰ ȭ/ ȭ ?/ΰ 뼭ΰ
ɷ
Һ, ѹ ƺ/ ſΰ ſΰ/, EQ Ű

3 غ̴:
ô: İ η
İ Һ/η ̴/η: 츮 ǥ ִ
η ô:
: ȿ/ vs. /
ô: ȸ
ص ȸ ص ȸ/ȸ ̴ ð Һ/ȸ ƴϴ
Թ ô: å
å /å ̴ Һ/ ſ: å, ϱ
ϴ
ϴ: /η ϴ: Ƚ / ϴ: /ȸ ϴ: ť̼ /å ϴ: 缺

4 : ູ Һ

ູ / ʱ/ ʱ
ູ : Һ
Ǻ /Һ ູ
ູ : Ȯ Һ
ȭ <ŶƮ> /ູ / Ȯ ູ ã
ູ : Һ
ۺ ູ /ð /ܰմ
ູؾѴ
/ ̴ູ

5 : Ÿ Һ
Ÿ ¥
ãư Һ/ ãư ھƿ屸 Һ
Ÿ Ͻ ȸ
Ÿ Ⱦƶ
Ÿ
Ÿ ÷ / Ÿ ַ /ǰ ƴ Ÿ ̴
Ÿ Ŀ
Ŀ/ǰ ָѴ
Ÿϰ ҺƮ
ְ ٶ󺸴 /Ҿ غϴ Һ Ʈ

6 : ũ ġ
Һ
/з Һ/

ٲٴ/ ݶ ȿ/԰
ɷ
ijϴ/ΰɰ κô/ ü
Ʈ MOT
µ /θ ô/ȴä
Һ ٲ۴
ٲٴ /Һ

ʷα

ټ

  • 10
  • 8
  • 6
  • 4
  • 2

(ѱ 40̳)
侲
Ʈ
 ۼ ۼ õ

ϵ ϴ.