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丮ڸ ϼϴ ȹ


SMART 丮ڸ ϼϴ ȹ

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2019-03-20
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å α׷ ġ ȵǽó?å α׷  ġ
 Ұ
 Ұ
ټ

 Ұ

󸸻 ȹ

ȹ ϳ .
ȸ翡 ̷ ø ġ ﷷŸ. Ӹ Ͼ鼭 ؾ 𸥴. ϴ ĿƮ ϰ ø ã Ѵ. ȹ̶ ̼ ƴϴ.
ȹ̶ ŷ ̴. Һڵ  ǰ ŷ ã, 츮 ǰ ŷ ̰ ؾ Ѵ. ᱹ ŷ  ֿ ϴ. 巯 뿡 ŷ ֿ ִ. 밡 ϴ ˾Ƴ ȸ翡 Ѵ.  , ڸ޽, SNS ȸ翡 ̶̼ Ѵ.
ֻ ƴ϶, 鼭 븦 ؾ ϴ ȹ̴. ŷ̾ 밡 ̱ ̴. å 丮ڸ ϼϴ ȹ ȹ 7ܰ踦 ,  ִ ȹ Ѵ.

# ִ ȹ 7ܰ
1. ȹؾ ϳ
2. ڷḦ  ϰ мؾ ϳ
3. ̵ °
4.  κ ü̾ ϴ°
5. ݱ  ۼϴ°
6. (̼)  ؾ ϳ
7. ۾  ؾ ϳ

丮ڸ ˱

å ȹ ̾߱⡯ Ѵ. ƹ ̶ ١ δ 뿡 ٴ . ǰ ̾߱ Ѵ. ̾߱⿡ ǰ ŷ .
׷ å 丮ڸ ִ. ȹ ϰ غ Ӹӿ ƴٴ ˰ ֱ ̴. ȹ̶ ġ ϴ, а Ȱ ijͰ ؼ ȹ ΰ ޾ư Ҵ. ΰ ̾߱⸦ Ѿư , ȹ Ӹӿ ƴ϶ ʹ ̴.
ȹ Ӹӿ ȣϴ ϴ ̾߱Ⱑ ƴ϶ ŷ ƾ Ѵٴ å å ϰ ִ.

ڼҰ

LG׷쿡 ȹ IT õ پ Ʈ , ̱ þƲ ũμƮ 翡 ͳݼַ(MCIS) ͳ 1̱⵵ ϴ. ̷ IT ֽ, 濵, ڱ, , ȭ پ о߿ Ȱ ϰ ִ. ûȭб ӱ ƮƮ ̻ ִ. ֿ δ ÷̷ܰ ϶, 39,000 ϴ ܰ躰 ֽ ũ, ʺ, ȹ ϴ١, ֽ , 10 ϴ ֽ ڡ, ȹڡ, ȹ ִ١, ..ɷ ֽ ڳϿ졷, , ׸ֿ ϶ ִ.

Ӹ 4
̾߱⸦ ϸ 10

PART1
ȹ غ

Chapter 1 ȹ Ϸ  ؾ ұ?
- ȹ Ѵٴ ?

1-1 ȹ̳ ֳ ˰ Ȱ -  ϸ ? 15
1-2 ȹ ΰ DZ -  ؾ αⳲ ɱ? 22
1-3 ȹ ʿ 29
- ׳ ü ?
1-4 ȹ ʿ - ̷, ׳ ó Ҿȴ 39

Chapter 2 ȹ 7ܰ ȴ
- 7ܰ踸 ˸ ȹ ִ

2-1 ȹ 7ܰ Ģ - ַ Ż ȹ 45
2-2 ȹ 7ܰ Ģ ϸ ִ 56
- ⺻

PART2
ȹ غ

Chapter 1 ȹ 1ܰ
- ȹؾ ϳ?( м)
1-1 ü ȹ ϴ ɱ? - ü ִ ϴ ɱ? 67
1-2 ־ мؾ - ʺ ַ Ż 73
1-3 ð - ʺ 츮, 79

Chapter 2 ȹ 2ܰ
- ڷ м(м)
2-1 ȯ м - ڵ  ڵ ұ? 85
2-2 Һ м غ - ΰ? 98
2-3 Һ м - ׳  , ȭ, ұ? 104
2-4 (ǰ) м 1 - ! ׳డ ϴ ִٰ? 115
2-5 (ǰ) м 2 -  ȸ 忡 ؾ ϴ°? 125
2-6 SWOT м - 볻 мؼ Ѵ 132

Chapter 3 ȹ 3ܰ
- ȹ ̵ (⺻ )
3-1 ܼƮ (KFS)
- ׳డ ȣ ʻ 139
3-2 4P ͽ -  ׳࿡ ٰ ұ? 147
3-3 귣 - ׳డ ϴ Ȯ Ʈ! 156

Chapter 4 ȹ 4ܰ
- ü ȹ ( ι )
4-1 ܰ躰 - ׳ Ʈ  ¥ ұ? 165
4-2 ڱݡ ȹ - Ʈ ġ ʱ,  ؾ ұ? 175
4-3 186
- ģ ׳ տ Ī Ѵ, ׳ ´
4-4 θ ȹ - ¦ ̺Ʈ ׳ฦ Ű 198

Chapter 5 ȹ 5ܰ
- ϱ(ϸ俬 ȹ ۼ)
5-1 ⺻ ȹ -  ұ? 211
5-2 ȹ ǥ Ģ - ? ǥ ؾ 219
5-3 ȹ - ׳࿡ ϴ 229

Chapter 6 ȹ 6ܰ
- õ 鿡 ϱ(̼)
6-1 ̼ - ׳ λ帮 238
6-2 ̼ -  ؾ ȥ ? 244

Chapter 7 ȹ 7ܰ
- ȹ ϱ( ۾)
7-1 /ǵ - óó 255
7-2 Ÿ/׽Ʈ - ̸ ƺ ɱ? 262

PART3 濵 ȹ - ȸ
1-1 濵 ̳ - ູ ٷ ̴ 270
1-2 ǰ (BCG Matrix) - 츲 ʿ ͸ ˶ϰ 277
1-3 ũ : ⿡ Ѵ - 츮  ɱ? 285

̾߱⸦ 292
η ¦¦ ȹ 296

ټ

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